Director of Marketing of Managed Services

Fairfax, VA

Director of Marketing of Managed Services

Category: Marketing

Main location: United States, Virginia, Fairfax

Position ID: J0124-1398

Employment Type: Full Time

Position Description:

CGI’s Marketing & Communications team has an opportunity for a Marketing Director at the global level to focus on our services or solutions portfolios. The Marketing Director is a hands-on expert role, acting as a business partner to one of our global offering owner executives. Based on experience and qualifications, each Director will be aligned with one of the following offering areas: Intelligent Solutions & Innovation; Business & Strategic IT Consulting; or Managed Services. This is a high-visibility role for a well-rounded marketer who brings understanding of these offerings and the professional services market in order to proactively translate business vision into successful marketing strategies and programs. This role offers great opportunities for driving positive impact and helping CGI leaders drive profitable growth, together with colleagues across Marketing & Communications, other Corporate Services, and S/BUs.

Your future duties and responsibilities:

A well-rounded marketing professional, the Offerings Marketing Director will articulate, align, amplify and activate the company’s compelling global value propositions for selected offerings. In line with CGI’s go-to-market model, many of the activation initiatives from this team are highly coordinated with the SBU MarCom teams as well as other COEs. The ability to get things done through relationships and collaboration is critical to success.

Responsibilities will include:

• Act as business partners to global offering owners, developing and executing strategies and initiatives as their single point of contact across the full MarCom global team • Develop comprehensive integrated marketing strategies aligned with the global vision, positioning and growth strategies for our offerings, with emphasis on selected emblematic offerings • In collaboration with MarCom COEs and Business Partners, conceptualize, create and implement marketing programs that help generate, capture and convert leads into bookings and revenue • Create compelling and differentiated global messaging and marketing campaigns that resonate with the market and can be tailored and utilized across SBUs; make ongoing adjustments to optimize performance • Collaborate with Industry Marketers to envision and develop marketing ‘wrappers’ for differentiated offers • Act as global content owners, creating a range of offerings content such as client decks, case studies, BD toolkits, thought leadership, podcasts, web/social, media and analyst outreach. Work across MarCom to synchronize content in all channels to market. • Support the data synthesis and storytelling for CGI’s Voice of Our Clients, developing marketing assets and campaign assets to be rolled out globally • Monitor, analyze, and report on marketing KPIs, ensuring we optimize for ROI and continuously improve • Harvest, globalize and re-deploy best practice marketing assets • Manage the allocation of marketing budgets, ensuring efficient use of resources with maximum global impact • These roles are expected to manage one junior marketer

Required qualifications to be successful in this role:

Understanding of the IT services market and one or more of the offerings that will be supported: Intelligent Solutions & Innovation; Business & Strategic IT Consulting; or Managed Services. • At least 15 years of experience as a hands-on practitioner and leader of marketing and communications strategies and programs to drive client awareness, preference, engagement, advocacy. Strong preference for experience in professional services. • Analytical expertise to identify sharp business insights from data • Excellent conceptual skills, with ability to package offerings materials in line with clients’ business objectives • Exceptional communication, presentation, and storytelling skills; ability to craft compelling narratives • Proven history of developing and evolving KPIs relevant to the marketing mix • Creative and innovative thinker; ability to generate new ideas and solutions that differentiate the company • Precise, conscientious attention to detail • Bachelor’s degree in marketing, business, or communications

CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. The determination of this range includes various factors not limited to skill set, level, experience, relevant training, and licensure and certifications. To support the ability to reward for merit-based performance, CGI typically does not hire individuals at or near the top of the range for their role. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this role in the U.S. is $122,200 - $288,700.

At CGI we call our professionals “members” to reinforce that all who join our team are, as owners, empowered to participate in the challenges and rewards that come from building a world-class company. CGI’s benefits include:

• Competitive base salaries

• Eligibility to participate in an attractive Share Purchase Plan (SPP) in which the company matches dollar-for-dollar contributions made by eligible employees, up to a maximum, for their job category

• 401(k) Plan and Profit Participation for eligible members

• Generous holidays, vacation, and sick leave plans

• Comprehensive insurance plans that include, among other benefits, medical, dental, vision, life, disability, out-of-county emergency coverage in all countries of employment;

• Back-up child care, Pet insurance, a Member Assistance Program, a 529 college savings program, a personal financial management tool, lifestyle management programs and more

Skills:

  • Analytical Thinking

What you can expect from us:

Insights you can act on

While technology is at the heart of our clients’ digital transformation, we understand that people are at the heart of business success.

When you join CGI, you become a trusted advisor, collaborating with colleagues and clients to bring forward actionable insights that deliver meaningful and sustainable outcomes. We call our employees “members” because they are CGI shareholders and owners and owners who enjoy working and growing together to build a company we are proud of. This has been our Dream since 1976, and it has brought us to where we are today — one of the world’s largest independent providers of IT and business consulting services.

At CGI, we recognize the richness that diversity brings. We strive to create a work culture where all belong and collaborate with clients in building more inclusive communities. As an equal-opportunity employer, we want to empower all our members to succeed and grow. If you require an accommodation at any point during the recruitment process, please let us know. We will be happy to assist.

Ready to become part of our success story? Join CGI — where your ideas and actions make a difference.

Qualified applicants will receive consideration for employment without regard to their race, ethnicity, ancestry, color, sex, religion, creed, age, national origin, citizenship status, disability, pregnancy, medical condition, military and veteran status, marital status, sexual orientation or perceived sexual orientation, gender, gender identity, and gender expression, familial status, political affiliation, genetic information, height, weight, or any other legally protected status or characteristics.

CGI provides reasonable accommodations to qualified individuals with disabilities. If you need an accommodation to apply for a job in the U.S., please email the CGI U.S. Employment Compliance mailbox at USEmploymentCompliance@cgi.com . You will need to reference the Position ID of the position in which you are interested. Your message will be routed to the appropriate recruiter who will assist you. Please note, this email address is only to be used for those individuals who need an accommodation to apply for a job. Emails for any other reason or those that do not include a Position ID will not be returned .

We make it easy to translate military experience and skills! Clickhere (https://cgi-veterans.jobs/) to be directed to our site that is dedicated to veterans and transitioning service members.

All CGI offers of employment in the U.S. are contingent upon the ability to successfully complete a background investigation. Background investigation components can vary dependent upon specific assignment and/or level of US government security clearance held. CGI will consider for employment qualified applicants with arrests and conviction records in accordance with all local regulations and ordinances.

CGI will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with CGI’s legal duty to furnish information.